As a writer and digital instigator, I've had the opportunity to create content and experiences from from the ground up, working with stakeholders, designers, developers, and UI/UX experts, among others. I relish the collaborative process as much as the end result. Here are some examples of my writing and marketing work.

CURRENT AND FORMER CLIENTS

• Microsoft (via Lions+Tigers)

• Washington Council on International Trade

• Reverb

• Lighter Capital

• Giving Compass (via The Raikes Foundation)

Microsoft us partner blog

I researched and wrote blog posts for Microsoft’s US channel partners, including writing for Microsoft executives.

• Executive series on 5 attributes of successful Microsoft partners, including Customer Obsession, Having a Differentiated Value Proposition, Alignment with Microsoft, Leverage the Ecosystem, Culture Alignment

• Series on Diversity and Inclusion: Inclusive leadership in action, Creating accessible products, Jump-starting diversity at your company

microsoft customer stories

I researched and wrote technical customer stories (case studies) for Microsoft customers in Western Europe.

• COFCO International uses Azure technologies to help feed a hungry world

• How ‘entry experts’ are unlocking opportunities in the cloud

• Retail leader Komplett focuses on customer satisfaction with full landscape migration

• Ibercaja aims to help farmers save millions of liters of water per year using Microsoft Azure and AI

• Bunker Holding Group unites nearly 60 offices and gains a competitive edge with Microsoft Dynamics 365

• Powering a new digital future: Eneco moves to the cloud to deliver sustainable energy across Europe

• How Ledarna reduced complexity and enabled employees with modern devices and solutions

lighter capital: Product content & brand refresh

I created a simple set of product content about the Lighter Capital funding model, including a loan estimate and Growth Capital Proposal. I also led the effort to refresh the Lighter Capital website with new branding, messaging, and improved product information. I rewrote the home page content and key landing pages to map to the new brand. 

one trillion photos 

I created a set of content about photo taking and storage trends to drive awareness and buzz about Mylio, a photo organizing software product. Mylio partnered with an industry analyst to project the volume of photos taken between 2014-2017. I worked with a designer to create this infographic and content package, which garnered thousands of organic inbound links and shares, including a link on the Official Google Blog. 

Mylio brand guide 

Mylio's creative director and I developed this brand guide, with input from customers, the company's founder, and key advisers. I was responsible for developing the brand promise, personality, voice and in-product examples.

moonstruck in moab

I traveled as part of a group of professional and amateur photographers to Moab, Utah as part of early testing of Mylio. Our group shot tens of thousands of photos and used Mylio to organize and edit them, providing real-time feedback to product managers and developers. I wrote this feature article about the experience of night photography under a full moon in the Arizona desert. 

PROTECT YOUR MEMORIES 

Losing photographs to fire, floods or other disasters can be devastating. At Mylio, I wrote this feature story package about how photos are so important to us that we'll go to great lengths to protect and restore them. An intern and I used our own photographs and video snippets to create the accompanying video. 

microsoft youthspark

I managed the digital launch of Microsoft YouthSpark, a global initiative to increase access for all youth to learn computer science. Working with program owners across the company, I directed the YouthSpark Hub website launch. As part of the launch, we created a series called YouthSpark Stars, profiling young people around the world whose lives have been changed through access to technology. I oversaw production, final editing and distribution. 

girls on the run: website & social media strategy

I worked with the director and marketing team at Girls on the Run of Puget Sound to launch a major update to their website and social media channels. As part of this pro bono work, I also developed a social media strategy and guidelines to help Girls on the Run increase their fan and follower base and drive community engagement.